CHOICE combines data science, artificial intelligence (AI)AI, and patient-centered education to empower women with BRCA mutations to navigate their health journey with confidence and reliable information.

Mission: By developing multilingual resources and AI-driven decision-making tools, CHOICE provides BRCA mutation carriers and healthcare professionals with the clear, evidence-based information needed to make proactive, personalized health decisions. Our mission is to transform the landscape of genetic cancer prevention by tackling the barriers and misconceptions, improving breast cancer health literacy. 

Key Numbers: 

• We conduct 60 in-depth conversations to better understand the experiences, needs, and concerns of women with BRCA
• We develop 12 clear and accessible educational resources, reaching over 200,000 women in Portugal, Czechia, and Greece
• We create a health literacy dictionary with more than 2,000 terms, designed to make medical information easier to understand
• We expanded this initiative across EU countries